Marketing Manager in a Manufacturing Company-Lagos
MARKETING MANAGER
Health and Beauty – Lagos
The Role: MARKETING MANAGER:
The successful candidate will be required to:
§ Create, develop and implement category strategy to support the overall marketing strategy ensuring that the Pan African/Cross functional aspects are aligned
§ Initiate the NPD process ensuring that the NPI process requirements are managed and delivered according to targets (360 degree marketing)
§ Ensure category pricing supports brand positioning and is relevant to the competitive arena
§ Delivery of overall budgeted profitability by growing and sustaining category performance
§ Lead the selection of the appropriate trade channels
§ Explore and exploit new opportunities for the category portfolio
§ Monitor, control and report category performance through brand health indicators such as NNS, GM, MC & key consumer KPIs providing solutions to shortfalls
§ Approve category A&P plan within guidelines, creating and modifying as necessary to meet objectives
§ Proactively identify sources and resource needs to support category growth
§ Coach, manage and develop high performance teams, including sourcing brand managers
§ Responsible for ensuring ABM induction programme is appropriate
§ Proactively feed into and follow up on actions from the Business Planning process.
The Person: The Right candidate must
§ Have a degree (preferably Marketing / Business Related Discipline)
§ Have over 7 – 10 years Brand/category Management experience preferably within FMCG
§ Have NPD Project Management experience
§ Have excellent consumer insight, innovation and NPD skills.
§ Have a CAN DO attitude, exhibiting our core values – COURAGE, ACCOUNTABILITY, NETWORKING, DRIVE and ONENESS
Closing date: 24 May 2013
Click here to apply
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