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Emerging Telecommunication, Etisalat Nigeria currently recruit in Lagos for the position of
Job Title Specialist.High Value Prepaid
Location Lagos,NG
Function
Job Summary
Implementing, monitoring and reporting on customer’s activation, usage, churn and retention, and revenue initiatives to drive achievement of business objectives assigned to the High Value Prepaid Segment.
Providing relevant and up to date information to aid proper decision making within the authority limits of the Segment manager
Principal Functions
Identify and execute strategic opportunities to grow activations, usage and revenue across all High Value Prepaid Segment (Easylife/ Easyflex) products
Support in strategy formulation and execution to foster achievement of segment targets
Ensure quality delivery of High Value Prepaid projects within budget and on time
Ensure the profitability of the High Value Prepaid Segment
Identify partnership opportunities (short & long term) that will grow segments profitability and awareness
Develop marketing strategies and engagement plans for High Value Prepaid customers on the network.
Ensure regular, accurate and timely monitoring of projects and activities to ensure quick resolution of challenges
Positively manage relationship with all internal and external stakeholders to ensure successful projects completion/delivery
Generate and analyse weekly reports that showcase product performance and highlights areas of improvement
Build Easylife/ Easyflex product TOMA in consumers’ minds through usage of relevant communication drivers
Coordinate product promotion, Re-vamps, launches and re-launches end-to-end
Monitor product against market trends to ensure the product is strategically positioned for target audience
Proactively develop, pitch and implement new marketing initiatives as well as input in overall strategy to drive acquisition, usage and revenue growth of the business
Research Industry evolution & competition’s activities in order to identify segment specific gaps and Strategies to exploit them to Etisalat’s advantage
Other duties as assigned by line manager or Head of department
Educational Requirements
First degree
Masters in relevant course (MA/MBA/MSc) will be an added advantage
Experience,Skills & Competencies
3- 5 years relevant post-NYSC work experience required
Basic Segmentation Knowledge
Marketing plans, advertising materials and product life cycle monitoring
Interested candidates are expected to:
Be highly focused and success driven
Be strategic and analytical thinkers
Possess excellent communication skills (oral and written)
Possess high levels of integrity and self-regulation
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