We are seeking a Public Relations Manager to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
To assist in the development and delivery of media and public relations plans, as part of broader
Marketing strategy
Directs publicity programs and campaigns, improves public image of company, and clarifies company’s point of view on important issues.
Responsibilities
- Manage public relations department.
- Manage an organization’s reputation with the public in general and clients.
- Compile comprehensive information about the company for the media.
- Develop PR strategies, campaigns, and initiatives to improve public perception of company.
- Improve management and employee relations.
- Prepare and publish newsletters and other company literature.
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Respond to information queries from media and general public
- Write interesting and effective press releases, prepare information for media kits
- Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Manage company sponsorships
- Create content for press releases, by-line articles and keynote presentations
- Monitor, analyse and communicate PR results and financial status on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Manage communications budgets.
Requirements
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
- BA/MA degree in Marketing, Advertising, Communications or a related discipline
APPLY NOW