Job Description:
planning, developing and implementing PR strategies;
sourcing and managing speaking and sponsorship opportunities;
liaising with colleagues and key spokespeople;
liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
researching, writing and distributing press releases to targeted media;
organising promotional events such as press conferences, open days, exhibitions, tours and visits
speaking publicly at interviews, press conferences and presentations
providing clients with information about new promotional opportunities and current PR campaigns progress
analysing media coverage
commissioning or undertaking relevant market research
liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house’ journals, reports, publicity brochures, information for web sites and promotional videos.
writing and editing in-house magazines, case studies, speeches, articles and annual reports;
preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
devising and coordinating photo opportunities;
maintaining and updating information on the organisation’s website;
managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
commissioning market research;
fostering community relations through events such as open days and through involvement in community initiatives;
Managing the PR aspect of a potential crisis situation.
Qualifications and training required
A degree in any subject is acceptable; although English, Management, Business or Media studies, Marketing or Behavioural sciences may be preferred A PR postgraduate qualification can be an added advantage
Skills and qualities
Excellent verbal, written and presentation skills.
Excellent organisational, scheduling and planning skills.
Excellent Interpersonal skills.
Ability to juggle different priorities and meet deadlines.
Awareness of current affairs and a passion for finding out new information/Media Agenda.
Creativity.
Self-confident and sociable – ability to network effectively.
Team player.
Attention to detail.
Stamina, energy and drive.
Ability to handle pressure.
Achievement orientated and results driven.
Good IT Skills
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