Head of Business Development(Sales & General Management) At Sehai Foods Limited- Nigeria

Sehai Foods is a Nigerian agro and food manufacturing company, incorporated in 2012 and headquartered in Lagos, Nigeria. Sehai (Pronounced ‘’Say-Hai-Ee’’) derived from the Amharic word Tsehaye meaning Sun) produces a variety of agro-products in alliance with its co-operatives located across Nigeria. Sehai Foods is a member of the YouWin Program, and has received support from the organization for growth and development.

Job description

Job Title: Head, Business Unit (Sales & General Management)

Job Type: Full time

Department/Group: General Management/ Business Development

Location: Lagos, Nigeria

Travel Required: Occasionally to main commercial centres within Nigeria and ECOWAS

Level/Salary Range: Dependent on experience + Commission based pay

Position Type: Permanent (probation period of 6 months)

Job Description

Job Split: 50% – General management; 50% – Business development/ commercial

Job Purpose (Business Development/ Commercial)

  • To develop, establish and maintain marketing strategies to meet organisational objectives for product launch and products life cycle
  • To manage key client relationships and oversee management of other accounts at BTL and ATL tiers
  • Effective management of the marketing, advertising and promotional activities of the organization.
  • Manage customer relationship management including trends analysis and customer research
  • Drive commercial activities and sales.

Job Purpose (General Management)

  • To complete set up and run a start up food processing facility
  • Oversight of production and quality assurance
  • Manage relationships with external stakeholders e.g NAFDAC, other regulators, etc
  • Managing employees both – production staff and small management team and HR aspects – appraisals, etc
  • Oversee supply chain, stores, finance aspects including monthly budgets, cashflow, reconciliation, monthly profit and loss, VAT, fixed asset registers, etc
  • Drive corporate planning and directional strategy for products and SKUs
  • Reporting both qualitative and quantitative data dimensions to drive management information and decision making for the investors and board
  • Liaise with corporate secretariat in the preparation of board pack and minutes for board meetings

Main Job Tasks and Responsibilities:

  • General managerial supervision of all aspects of the Sehai Breakfast Unit including the production facility and people management
  • Manage and coordinate all marketing, advertising and promotional activities
  • Conduct market research to determine market requirements for existing products
  • Analysis of customer research, current market conditions and competitor information
  • Develop and implement marketing plans and projects for existing products
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Determine and manage the marketing budget
  • Deliver marketing activity within agreed budget
  • Develop pricing strategy
  • Liaison with media and advertising, distributors and major retail customers.
  • Product Launch

Key Competencies:

  • excellent written and verbal communication skills
  •  organization and planning
  •  critical thinking
  •  problem analysis and problem-solving
  •  team-leadership
  •  formal presentation skills
  •  Persuasiveness
  •  Adaptability
  •  Innovation
  •  Judgment
  •  decision-making
  •  stress tolerance
  •  collaboration

Education and Experience

 Business or engineering degree or equivalent professional qualification

  • Previous staff supervision and manufacturing line experience
  • Minimum 5 years experience in marketing/ business development/ distributor or dealer management in a food or beverage company
  • Experience in all aspects of developing and maintaining marketing strategies
  • Sound knowledge of Microsoft Office (in particular Word, Excel and Powerpoint) and very strong presentation skills
  • Technical marketing skills
  • Proven experience in customer and market research
  • Relevant product and industry knowledge
  • French will be an added advantage

How to Apply:

Qualified and interested candidates should forward their CV with application letter on or before 30th April 2016 to [email protected] cc. [email protected] using the job title applied for as the subject of the mail.