BBC Media Action, formerly known as the BBC World Service Trust, is the BBC‘s international development charity, funded independently by external grants and voluntary contributions. The purpose of the organisation is to use media and communication to reduce poverty, improve health and support people in understanding their rights. It works in partnership with the BBC World Service and other local media and development partners in over 35 developing and transitional countries around the world.
BBC Media Action was founded in 1999 by the BBC as its international development charity. We apply the editorial standards of the BBC, build on its values and often work closely with the BBC World Service and other BBC departments. However, we are legally and financially independent and work to a distinct mission. Originally known as BBC World Service Trust we changed our name to BBC Media Action in December 2011.
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