Honeywell Group is a leading indigenous conglomerate with interests in Engineering, Energy, Foods, Real
Estate and Services sectors of the Nigerian economy. Through portfolio investments, the Group is also a major provider of capital to various industries, including banking and telecommunications

Job Title: Brand Managers/ Assistant Brand Managers/ Trainee Brand Managers
Category : General
Reference no. : 01

REQUIREMENTS

The ideal candidates will not be more than 33 years of age and possess a Bachelors degree, at least Second Class Upper Division or its equivalent in the Arts, Social Sciences, Sciences, Applied Science or Engineering. They will have 3 – 5 years experience in brand management in a reputable fast moving consumer goods company and be able to demonstrate the quality of their contribution to the attainment of the marketing objectives of their previous experience.

Candidates without brand management experience may apply for the Trainee position, but should ideally also possess an MBA qualification obtained on a full-time basis from a reputable Higher Institution and have some commercial experience. Candidates for this position are likely to be within the 26 – 28 age range.

RESPONSIBILITIES

Successful candidates will report to the General Manager (Marketing) and will be responsible for delivering the following:

Accelerate growth development of assigned brand(s) by implementing strategies that drive brand-building, including awareness, trial, usage, preference, value for money, etc. Specifically, this will include:
Development of annual brand plans
Excellent, timely, cost-effective and cost-efficient implementation of approved brand activities.
Growing the brand equity, and constant monitoring and management of the brand’s health, using key brand metrics
Leading the understanding of consumer habits (usage, attitude, media habits, etc) and leveraging them to drive brand growth through insightful brand communication and marketing activities.
Leading the design and implementation of brand activities that drive trial, usage and loyalty amongst existing and new users.
Identify new ‘big’ growth drivers and develop plans to exploit them.
Project leadership for other assigned projects.

Closing Date : 19 March 2010
Click here to Apply

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