Job Title
Master Brand Specialist
Department:
Marketing and Strategy
Location:
Lagos
Job Description:
Management of all Master Brand Equity Initiatives
Prepare relevant documentation and coordination of all marketing agencies (communication, event, media, PR etc). Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc
Ensure campaigns are deployed effectively to deliver better value to MTN
Effective monitoring and documentation of competitors activities, initiatives, promotions etc
Monitor activities on all MTN digital touch points including; MTN Online .com (home page and top level sections), and MTN brand presence on other social networking sites
Assist with managing sponsorship properties that grow brand affinity and TOMA that can be leveraged for acquisition, retention and usage.
Assist with managing marketing communication and media companies’ interface and ensuring effective leveraging of Sponsored events
Assist with managing other internal stakeholder’s requests within the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate relations etc. Ensuring compliance with CI rules across board.
Assist to develop and execute brand equity building strategies for Master Brand.
Develop and monitor key market indices as they affect brand preference, equity and market share.
Assist with developing rollout plans and route to market strategy for all Master brand initiatives
Assist in managing the following brand equity and affinity growing projects: WWTBAM and EPL platforms from the Masterbrand standpoint and support the segments on other brand equity building projects like Project Fame, Family Game show, Dandali etc
Assist in developing consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties
Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with corporate services)
Provide Brand support to other functions like HR/Network group/IS and CR
Manage and monitor the production of advertising creative materials e.g. Outdoor, TV and Radio
Monitor Competitor activities – (Other GSM Providers)
Monitor deployment and replacement of outdoor materials
Monitor and ensure prominent visibility of the MTN brand across the country, using both traditional and digital mediums of advertising
Job Conditions: Open Plan Office. Normal MTNN working conditions.
Reporting To: Master Brand Manager
Required Skills:
First degree in marketing, economics or any other social science
A professional qualification of CIM or any other marketing related professional body
Member of NIM (Nigerian Institute of Marketing)
4 years work experience which includes;
Experience in brand management in a marketing department or advertising
Experience in creative agencies, writing and interpreting briefs to develop campaigns
Experience of marketing plans, advertising materials and product life cycle monitoring
Experience in customer engagement execution
Experience in developing communication, events and PR briefs
Good understanding of the telecommunications market.
Employment Status :
Permanent
Qualification:
other
This vacancy expires on 1/18/2013
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