Purpose
To represent the Johnnie Walker Trademark plan for Nigeria
Implement and be accountable for execution of the Johnnie Walker Trademark GAME Plan to achieve or exceed targeted Net Sales Value (NSV), market share and volume objectives for Diageo Brands Nigeria (DBN) while managing Advertising & Promotions (A&P).
Continually identify and quantify new growth opportunities for the portfolio based on consumer insights
Work closely with the General Manager – DBN and Marketing Manager – Spirits & Ready to Drink (RTD) to grow the portfolio opportunities for DBN.
To make Johnnie Walker the leading Premium Brown Spirits trademark in Nigeria.
Identify and resolve issues around current brand performance.
Dimensions
Financial:
Management and accountability for implementation of A&P spend efficiencies and evaluation across all brand activities.
Negotiate cost of 3rd Party Goods & Services suppliers with Procurement.
Develops & executes plans against strategic growth opportunities.
Maintains business critical controls & compliance documentation rigorously to ensure complete transparency across the Portfolio.
Leadership and Functional Responsibilities
Work with the DBN General Manager & Marketing Director, Nigeria to set the Nigeria strategy on the Johnnie Walker Trademark.
Manage the delivery of the FY15 AOP for Johnnie Walker through excellent execution of GAME Plans & Activities.
Support DBN General Manager as required in managing route to market challenges for Spirits in Nigeria including pricing, COGS etc.
Work with the in – market teams & commercial managers to turn the brand plans into “executable” commercial plans and assist with the development of missing growth drivers.
The successful candidate will have a proven record of the following:
·Consumer Insights- Identifies issues & ensures consumer insights are applied
·Commerciality – Uses performance measurement & sound financial management.
Excellence in Execution –Delivers high quality results consistently
Top 3-5 Accountabilities
Assist and support the General Manager DBN and Marketing Manager Spirits to deliver the AOP growth aspirations in Fiscal year 15 and beyond.
Support Spirits Brand growth with Marketing Manager by implementing the code for growth for Scotch.
Support & inspire the rest of the Spirits & RTD Brand Teams as well as collaboratively support the DBN Customer Marketing team.
Lead the development & commercial implementation of annual Game Plan
Qualifications and Experience Required
Qualifications:
University degree in marketing / business or other related discipline. Postgraduate Qualifications an advantage
Proven ability to work under own initiative / pro-activity
Clear understanding of Luxury & Lifestyle brand marketing.
Proven and strong Brand and Trade marketing experience (4-6 years)
Key Experience
Experienced level capability on all Marketing Functional capabilities
Can demonstrate excellent Commercial judgement & acumen.
Experience of working on Status brands & understanding of Execution standards required for the demanding consumer.
Is experienced at managing key stakeholders nationally & internationally.
Extensive experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.
Budget & cost control management
Flexible Working Options
Lagos based with some travels within/ outside Nigeria
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