Channel Development Manager At Nigeria Bottling Company Plc(October 2014)
Channel Development Manager, in a profitable and sustainable way, implements trade marketing strategies, and develops CCH Nigeria volume and share in assigned channels and projects, through analysis, development, implementation and review of marketing initiatives
Strategy & Planning
§ Lead the development and execution of the channel trade marketing plans based on insights, aligned brand plans, and customer and shopper trends
§ Lead and develop channel specific OBPPC based on insights and our commercial plans
§ Set SMART targets for all channel initiatives, in terms of share, volume, transactions etc
§ Effectively and efficiently plan, utilize and follow up on allocated marketing budget, monitoring ROI on a regular basis
§ Ensure that channel plans are aligned with both internal (procurement, SC, logistics, sales) and external (TCCC, agencies, vendors) stakeholders.
Channel Development & Execution
§ Lead the development of Look of Success for the channel(s)
§ Jointly with TCCC, develop Shopper Messaging Toolkits for all upcoming promotios
§ Strictly implement the commercialization process, following the Yellow-Red-Green Document flow for all promotions and new launches
§ Develop and implement the ROI principle for all investments in the market, and do a rigorous follow up with the sales force
§ Timely monitoring and reporting of competitive activities in the market and assigned channels
§ Implement the Market Development Initiatives towards achieving volume, share and execution targets
§ On top of channel initiatives, overall management of NCPs and new launches, as per Trade Marketing Directors inputs and directives
Relationships and Reporting
§ Reports to Trade Marketing Director. Manages Channel Manager
§ Spends at least 20% of time on a weekly basis in the trade in order to develop relationship with the sales force and understand market needs.
§ Strong routines in place with the Coca-Cola Company, with weekly meetings and joint planning and implementation
Education level Bsc or HND Marketing,Business Administration or Social Sciences.MBA will be an added advantage
Experience needed 5
Desired candidate profile Bsc or HND Marketing,Business Administration or Social Sciences.MBA will be an added advantage. Minimum 5 years of commercial experience. Specific skills required are: Project Management -Generating and interpreting shopper insights -OBPPC creation and implementation -Financial Awareness: ROI and VC analysis, DME tracking and posting -Channel Planning -Outlet Activation fundamentals -Excellent communication (presentation) skills & excellent relationships -Other: SAP (user level), M. Office tools
Job location Head Office
Closing date 2014-10-10
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