Requirement Overview The Area Sales Manager’s responsibility will be to provide Leadership through Planning, Implementation, Evaluation, Management of relation-ships with both Internal and external stakeholders, coaching and development of team, ownership of infrastructure & processes aimed at TradeMarketing and Distribution (TM&D) excellence.Key Responsibilities
Manage the appointed distributor to deliver volume objectives and grow value with Profit & Loss accountability.
Grow and defend market share through winning portfolio strategy and successful implementation of key brand initiatives.
Accountable for Performance Management, Learning & Development and Talent Management of the Trade Marketing Team and Distributor staff (including Distributor senior management team).
Deliver area financial objectives by forecasting business requirements;
Implementation of pricing strategy, management of annual budget with corrective actions to deliver value
Effective management of Point of Purchase (POP) activities to reflect cycle planning and brand portfolio strategy
Management of Key accounts, planning & implementation of short & long term strategies in line with overall business objectives
Effective management of the supply chain to meet the strategic business objectives; optimization of stocks levels through proper forecasting & re-distribution schedules to heighten working capital and improve efficiency.
Ensure the Company’s & Distributor’s teams in the area operate as per regulatory framework.
Drive unnecessary costs out of the business and mirror the same for the distributor through business reviews by identifying specific areas of cost reduction.
A Bachelor’s degree, preferably a Business degree in Business Administration / Marketing;
At least 4 years’ experience in an FMCG category or busy environment.
Minimum 4 years TM&D Management with good knowledge of TM&Dbest practice and demand forecasting;
Proven people leadership skills with ability to motivate and energisefield force team.
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
