An advertising art director should:
be highly creative
have a thorough understanding of photography, typography and printing
have excellent interpersonal and communication skills
work well as part of a team, with a range of people
Have an interest in social and cultural trends and fashions.
Typically, tasks and duties may include:
working from a brief with a copywriter or other members of a creative team, generating ideas to present to the client
working on designs in order to produce an effective advertising campaign
commissioning specialists, such as artists and photographers, to work on projects
managing projects, on and off location
working within a budget
Editing the final results for presentation to the client. Interact with Copywriters to develop creative concepts and executions of assigned product(s).
• Possess solid understanding of the science and market dynamics of assigned product(s).
• Work closely with account executives to schedule and monitor all projects.
• Provide accurate time and cost estimates for each tactic.
• Perform miscellaneous tasks, as directed by Creative Director.
Secondary Responsibilities: Client Relationships
• Advise client on all technical visual recommendations and/or issues.
• Help facilitate both the input and creative meetings.
• Assist in making presentations to client.
Tertiary Responsibilities: Staff Development
• Provide detailed direction to designers.
• Assist in the education and development of designers.
Skills and personal qualities
An advertising art director should:
be highly creative
have a thorough understanding of photography, typography and printing techniques
have excellent interpersonal and communication skills
work well as part of a team, with a range of people
have excellent computer skills in relevant art and design software packages
be able to work under pressure
be highly motivated and well organised
have a good eye for detail
be able to see other people’s point of view and cope with criticism
Be able to work within strict budgets.
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