Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity
This role is based in Northeast Nigeria.
Purpose of Role:
To support GNPLC’s business and commercial objectives through building amazing relationships and the effective management of Wholesalers by overseeing end to end all sales drivers activations, with a focus on growing wholesaler capability.
Top Accountabilities:
- Achieve profitable volume targets (shipment and depletion) for wholesaler(s) by driving sales to wholesalers and also ensuring sales out of the wholesalers.
- Build profitable relationships with key wholesalers and ensuring they are strongly connected with Guinness Nigeria
- Brilliant execution of all the Sales drivers with all wholesalers
- Provide adequate training for warehouse management and basic stock management principles – Achieve distribution targets and manage Recommended Price Compliance in wholesalers, Wholesale loyalty program outcomes fully delivered.
- Ensures regular monthly full business reviews with all wholesalers with an effective wholesaler business review -Sales performances, Competitive activity.
Qualifications and Experience Required:
- Graduate with minimum of 2 years commercial expertise gained across Sales, Consumer Marketing or Sales Management. Previous experience in a direct customer facing role is also valuable.
- Good commercial understanding- P&L literacy and strong numerical skills are required.
- Candidate must have good IT skills and knowledge of Microsoft office packages.
- Good communication skills –written and verbal. Suitable candidate must also be fluent in Hausa
- Good interpersonal skills
- Candidate must be healthy and physically fit.
- Must be an experienced driver with valid license
Barriers to Success in Role:
- Inability to spend essential time in the Field with customers and consumers and working in a highly competitive environment.
- Unwillingness to flex schedule to align with business hours of retailers and distributors.
- Limited knowledge of the Northeast region
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