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• Brand Management to improve TOMA, MOUB, ITR, ITP and Bonding scores for Airtel brand in the Youth Segment.
• Full ownership of the annual brand planning and budgeting process for activities targeted at the Youth segment.
• Articulate branding strategy for Airtel Youth segment.
• Define communication platforms and review creative materials for all media channels that drive young consumers to make Airtel their first choice
• Provide strategic brand support and make recommendations on brand building initiatives per region in order to drive brand performance for products and services targeted at the youth segment.
• Lead development of operational details of approved annual brand plans.
• Custodian of the Brand Design Guidelines to ensure all agency partners, suppliers, regional sales teams and internal audiences follow the guidelines and ensure consistency across channels, markets, zones and regions.
• Achieving cross-functional co-operation in all brand related activities creating a smooth flow of brand information company-wide, thereby ensuring satisfaction scoring by internal and external customers.
• Ensure that brand presentations in all channels and in all regions are consistent.
• Collaborate with Sales and regional teams to develop and deploy effective trade communication materials.
• Campaign Development and Execution
• Brand Performance and Campaign Evaluation
• Optimization of Brand and Communication Budget
• Agency Management

• Constantly review the conventional media and digital media consumption habits of Young subscribers to ensure that campaigns are developed and deployed in line with consumer orientation.
• Efficient management of the brief-to-break process with the agency.
• Ownership and management of Brand creative materials.
• Actively manage the Guard Book (hard copy and electronic format) to keep record of own and competitor advertising.
• Collation and proper dissemination of needed campaign product information (both internal and external) to achieve seamless synergy in all Brand related matters.
• Provide guidance to the traditional media manager and digital marketing manager on the required media support & mix per campaign to optimize campaign performance in line with outlined objectives
• Provide support to the Trade Marketing team through timely provision of required branding collateral and make recommendation on POS elements to drive performance in the trade channel.
• Brand Performance & Campaign Evaluation:
• Track, report and analyze brand performance on a monthly and quarterly basis; identify gaps and make recommendations as required.
• Prepare campaign pre & post evaluation briefs and partner with the research team as required to ensure identified targets are met for every campaign.
• Optimization of the Brand and Communication Budget:
• Ensure quality standards are met within reasonable cost production boundaries in an efficient manner which does not compromise stipulated timelines in line with Supply Chain Processes.
• Finance and SCM information management, e.g. Operating Expenses Approval Forms , Purchase Orders etc.
• Budget control and management and tracking to ensure budget optimization and no overspend
• Reporting and collation of all departmental accruals for the month to ensure timely delivery to finance.
• Conduct regular financial reconciliation with the Agency to ensure timely payments (agency fees and other ancillary commitments)

• Directly manage the advertising agencies and ensure superlative output and turnaround time on all projects.
• Ensure regulatory compliance on all advertising materials and keep Airtel on the good side of the related regulatory bodies
• Conduct Quarterly agency evaluations and prepare required documentation for cascade to all stakeholders.

• Internal Customers
• Supply Chain Management
• Customer Experience
• Regional Marketing Managers
• Sales & Distribution Team
• Finance
• Legal & Regulatory
• External Customers
• Creative Agency
• Digital  Agency

MIN REQUIRED EXPERIENCE:

5 year(s)

DESIRED COURSES:

Not Specified