GBLCAREERS

We are recruiting to fill the position below:

Job Title: Brand Manager 
Reference Number: SAB-270
Location: Lagos

Job Description

• Analyse data for insights & articulates brand issues and opportunities
• Articulate goals & objectives consistent with the role of the brand
• Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform
• Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness
• Project management to deliver activation on time & on budget
• Manage the timely delivery of all marketing materials required for the annual integrated brand channel plan
• Clear communication of activities & execution standards to channel & sales
• Conduct brand performance analysis
• Understanding of profit pools & value chain to recognise value drivers
• Manage internal and external stakeholders and drive excitement for the brand and it’s activities.
• For local brands, also
• Lead the development of the brand strategy based on agreed market opportunities and align the relevant stakeholders on the strategy
• Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea