We are recruiting to fill the position below:
Job Title: Head of Consumer Planning and Research
AutoReqId: 61279BR
Location: Lagos
Function: Marketing
Type of Job: Employee
Reports To: Marketing Director
Context of the role
- Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).
- Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business
Purpose of the role
- To champion & drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our brands
- To be the custodian of consumer insights
- To build an understanding of the consumer which is:
- Based on issues & opportunities
- Rigorous & grounded
- Compelling / easy to understand
- Proactive & timely
- To ensure that brand strategy & communication is founded upon a deep understanding of the consumer
- To deliver Measurement and Evaluation for key advertising and promotional projects
Top Accountabilities
Brand planning:
- Work closely with the brand teams to ensure that market and consumer insight drives the brand strategy and marketing activity; evaluating marketing activity; GAME planning & managing continuous brand tracking and feedback
Market planning:
- Manage, monitor, interpret and communicate trade data (including local trends and sales trends); portfolio planning (including Consumer Scope segmentation, pricing etc.) and ad hoc data to the business (marketing, customer marketing, and strategy)
Innovation planning:
- Work closely with the innovation team to develop, test and evaluate new concepts, products or brand extensions for the market
Qualifications and Experience Required
- Graduate
- 6-8 years’ experience either within an FMCG organization with a planning, brand & consumer focus, or a research agency background
- Experience in both quantitative and qualitative research techniques
- Experience of the drinks industry is advantageous however not essential.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online
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