BAT ECA >> MARKETING >> GENERAL MARKETING >> EAST & CENTRAL AFRICA AREA RESEARCH MANAGER

REFERENCE NUMBER: WO/ECA/MRKT/15-11- 10/01
JOB TITLE: EAST & CENTRAL AFRICA AREA RESEARCH MANAGER
LOCATION: NAIROBI, KENYA
REPORTING TO: HEAD OF MARKETING, EAST & CENTRAL AFRICA AREA

REQUISITION NUMBER: 1
RESPONSE DEADLINE: 31/12/2010

KEY RESPONSIBILITIES:
THE INCUMBENT WILL BE RESPONSIBLE FOR:
Leading the process of consumer and customer insight generation in the Area.
Ensuring the integrity of insights and its integration in the decision making process.
The guardianship of all research systems, protocols and platforms
Ensuring the marketing insights and information platform (processes and systems) is fit-for- purpose to support informed decision making.
Management of research agencies and 3rd party service providers

SKILLS & EXPERIENCE:
5-8 years relevant FMCG experience.
Research methodologies, design and systems
Research agency management
Brand and trade marketing strategy development
Experience in people supervision (including coaching and team leadership skills)

EDUCATION:
Bachelors Degree in any business-related field

EQUITY STATEMENT:
British American Tobacco is an equal opportunity employer

GENERAL:
The company reserves the right not to make any appointments as a result of the selection process
An attractive remuneration package commensurate with the role will be offered to the successful candidate.

Click to apply

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