Regional Marketing Manager – Middle East North Africa (MENA) at Google

Location: Middle East North Africa (MENA) (Egypt)

URL: http://www.google.com/jobs
Type:Full-time
Experience:Associate
Functions:Marketing 
Industries:Internet 

Employer Job ID:t9R4ZvOTHuWf
Job Description
This position is based in Cairo, Egypt or Dubai, United Arab Emirates.

The area: Marketing

The Google marketing team is responsible for marketing the company’s exceptional product portfolio to end users, partners and customers on a worldwide basis. Our approach is to embrace the strength of products and pace of innovation to drive marketing programmes that are as entrepreneurial, data-driven and respectful of users as Google itself. We have a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.

The role: Regional Marketing Manager – Middle East North Africa

The Regional Marketing Manager for MENA responsible for supporting Google’s growth and revenue generating efforts in the MENA region through effective and results-focused marketing campaigns. Responsibilities include working with the MENA country team, the PR team, engineering and product teams, and the rest of the EMEA marketing team to drive projects such as: defining and implementing country marketing plans and communications strategy; determining ROI on advertising expenditures; defining market research studies to gain knowledge about user attitudes and behaviour; and developing collateral that optimally positions the strengths of our products. The role reports into the Marketing Head of Marketing for MENA and Africa who is based in London.

Responsibilities:

• As a part of the top management of MENA team, pioneer the search advertising market and Google’s efforts in MENA, supporting Google’s growth and revenue generating efforts in the Middle East North Africa Region, through effective and results-focused marketing campaigns and build and mentor a world-class team to handle all of Google marketing efforts in Middle East North Africa.
• Lead the development of Google’s marketing plans for consumer, advertiser and publisher products in the Region, working closely with the Google product, sales and PR teams.
• Evaluate consumer marketing opportunities and initiate programs to increase awareness of Google products through development of creative programs, brand awareness campaigns and promotions.
• Drive the implementation of marketing campaigns including; Direct marketing, affiliate marketing, online/offline advertising and promotions.

Requirements:

• BA/BS degree preferred with a strong academic record, MBA a plus. Fluency in Arabic as well as English.
• Extensive experience in product marketing, direct marketing, marketing program management, or consulting.
• Passion for analyzing products, customers and market dynamics and demonstrated capacity for developing and understanding strategy.
• Outstanding written and oral communication skills.
• Strong aptitude for determining the optimal way to position products in the market.
• Understanding of Google’ s strategic and competitive position.
• Passion for working on a variety of product and search related challenges.

Additional Information
•Applicants with recommendations are preferred.

Job ID: 804245

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