Job description
Key Responsibilities
- Trade marketing activities across the different channels
- Ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
- Managing the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions
- Collaborating with brand managers and marketing team to build sales promotions and product communication
- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing
- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team
- Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
- Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
- Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution
Skills Required
- Strong, classic trade / customer marketing background with a leading consumer packaged goods company
- Experience in working in trade marketing function including specific experience in evaluating the needs of the field and translating that into specific trade marketing programs
- Proven success in working in a fast paced environment where strategic brand building efforts are complemented by hard driving promotional activities
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