Marketing Director - EGYPT at AstraZeneca Location: Cairo (Egypt)
URL: http://www.astrazeneca.com
Type:Full-time
Experience:Director
Functions:Marketing
Industries:Pharmaceuticals
Job Description
JOB PURPOSE
To drive sales and profit growth of key responsibility brands in Egypt by driving market share gain and customer satisfaction. . The jobholder will ensure pre-launch and launch activities are optimal across Egypt. The role will also seek to maximize the existing portfolio. The jobholder manages a team of Product Managers who will each work on several Therapy Areas/Brands.
§ Maximise the success of brands and contribute proactively to the development of a Disease Area vision and strategy.
§ Create a commercialisation strategy for brands that is aligned with the global strategy.
§ Optimise resources across the business and the brands to deliver against the strategy.
KEY ACCOUNTABILITIES
• Establish a Strategic direction over 5 year time through the annual business review process to optimise long term contribution of brand
• Lead the delivery of high quality strategic plans, launch plans, business action plans and campaign plan in close collaboration
• Drive and support ambitious and customer focused brand plans
• Ensure 3 year forecasts are of high standard using the appropriate model
• Contribute to the development and implementation of market access strategy plan
• Provide active input into the development and review of AZ Egypt launch plans
• Launch plan reviews, on the job coaching, sharing best practise.
• Actively work with AZ Egypt Management Team to resolve product implementation issues.
• Encourage a network of marketing interaction within the region with the central Commercial Functions.
• Provide challenge to ensure brand performance is maximized e.g. during the Strategy Review Process, Budget collation and approval, Product Launch sign-off and other Regional Meetings.
• Take overall responsibility for the implementation of Market Training activities within Egypt identifying needs and sourcing content and delivery support from the Regional Marketing Training Group and external sources.
• Lead portfolio optimization activities across and within Egypt.
• Line management of Product Managers.
• Implement Phase IV studies for mega brands to support brand commercialization.
• Ensure safety compliance of all MC activities in Egypt.
• In coordination with Egypt sales maintain contact with KOLs and industry influencers
• Participate in Egypt and Area sales meetings providing marketing perspective.
• Manage the rolling sales forecast across Egypt.
• Track and analyze competitive activity, proposing appropriate market responses.
• Performs other duties as assigned
Skills
QUALIFICATION / EXPERIENCE:
• The individual should have extensive and up-to-date marketing experience and knowledge of the Egyptian Pharmaceutical market.
• Life Sciences University Degree
• Qualification in marketing is an asset
• Strong commercial background in the pharmaceutical industry ensuring up to date practical marketing knowledge
• 5 years Marketing/Product Manager experience, and min 3 years Sales experience required
• Have experience with pre-launch, launch and established brands.
• Have ability to influence successfully within Egypt and with the central commercial functions.
• Significant leadership profile and line management experience.
• Well-developed communication skills. Fluent in written and spoken English and Arabic.
[scholarships]
COMPETENCIES/PERSONAL ATTRIBUTES:
• Strategic Influencing: Ability to effectively influence implementation of key brand related activities across a wide range of levels and functions in the commercial business.
• Customer Orientation - Making efforts to listen to and understand the customer (both internal and external); anticipating customer needs; giving high priority to customer satisfaction.
• Gaining Commitment: Through effective influencing and stakeholder management get strong buy-in to goals without direct line responsibility
• Conceptual Thinking: Able to identify issues and opportunities from large volumes of data from various sources to make effective commercial judgments.
• Leadership: Sets high personal standard and takes personal responsibility.
• Flexibility and Adaptability – Makes effective decisions and achieves desired results in the midst of major changes in responsibilities, work processes, organizational culture, or work environment.
• Teamwork: Effective in leading and being a member of teams.
SPECIFIC SKILLS:
• Knowledge of the pharmaceutical market and awareness of competitive product (development) activities
• Basic knowledge of health economics
• People management
• Presentation skills
For further info, or to apply email [email protected]
Your application will be sent to Amr Heikal.
Company Description
We discover new medicines that are designed to improve the health and quality of life of patients around the world - medicines which are innovative, effective and which offer added benefits such as reduced side effects or better ways of taking the treatment. We also focus on getting the best from every medicine we make by exploring all the ways it can be used or improved.
Additional Information
•No third party applications.
Job ID: 910391
Apply Now
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