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Etisalat Nigeria, one of the leading telecommunication company operating in the country is currently recruiting for the position of:

Job Title	Specialist.Teen Segment
Location	Lagos,NG
Function
Job Summary
To be responsible for implementing sustainable, profitable, marketing initiatives that drive volume and value growth for the teen segment of the Consumer Market
Principal Functions
Responsible for the coordination of analysis and forecasting of the teen segment needs, segment size, trends, profitability etc. Responsible for developing promotion campaigns to stimulate usage and profitable consumer connections within the teen segment Uses relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales to provide input for marketing plan development Identify, review and monitor demographic profiles of the Teen segment customers. Assist with logistics for awareness campaigns, fairs and ad-hoc surveys aimed at promoting Etisalat Nigeria products and services within the Teen market segment Prepare/compile agreed periodic activity and performance reports for the attention of the Manager- Teen Segment Provide inputs in the development of concepts for promotional campaigns Suggest new opportunities for expansion and revenue growth within the Teen Segment Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment. Collaborate with Product Development Team, Brands, Sales,etc in Product Launch. Other duties as assigned by the manager Teen Segment but within the scope of this job role.
Educational Requirements
Bachelor’s degree in Marketing, Socials Sciences or any relevant field. Relevant professional certifications will be an added advantage
Experience,Skills & Competencies
3 – 5years experience in Telecoms, FMCG, with at least 1year experience in consumer focused marketing. Telecoms Product Launch experience is an advantage especially within identified age segment (Teens) Cross cultural understanding Customer Focus and complaints handling skills Networking & relationship building Communication Flexibility and adaptability Drive for achievement/results Problem Solving Work Discipline Planning & Organising skills Team Leading Influencing Organization and business awareness Understanding of the Regional Sales and Business Development functionalities and working relationships. Research skills Analytical and integrative thinking Negotiation & Persuasion skills  Customer Segmentation & Profiling skills Report Writing Relationship Management Skills Knowledge of the full range of Etisalat products and services portfolio. Market & Competitors knowledge Ability to build business cases Lateral Coordination Statistical analysis skills

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