Etisalat Nigeria Recruits Specialist.Teen Segment

Etisalat Nigeria, one of the leading telecommunication company operating in the country is currently recruiting for the position of:

Job Title Specialist.Teen Segment
Location Lagos,NG
Job Summary
  • To be responsible for implementing sustainable, profitable, marketing initiatives that drive volume and value growth for the teen segment of the Consumer Market
Principal Functions
  • Responsible for the coordination of analysis and forecasting of the teen segment needs, segment size, trends, profitability etc.
  • Responsible for developing promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
  • Uses relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales to provide input for marketing plan development
  • Identify, review and monitor demographic profiles of the Teen segment customers.
  • Assist with logistics for awareness campaigns, fairs and ad-hoc surveys aimed at promoting Etisalat Nigeria products and services within the Teen market segment
  • Prepare/compile agreed periodic activity and performance reports for the attention of the Manager- Teen Segment
  • Provide inputs in the development of concepts for promotional campaigns
  • Suggest new opportunities for expansion and revenue growth within the Teen Segment
  • Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
  • Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
  • Other duties as assigned by the manager Teen Segment but within the scope of this job role.
Educational Requirements
  • Bachelor’s degree in Marketing, Socials Sciences or any relevant field.
  • Relevant professional certifications will be an added advantage
Experience,Skills & Competencies
  • 3 – 5years experience in Telecoms, FMCG, with at least 1year experience in consumer focused marketing. Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
  • Cross cultural understanding
  • Customer Focus and complaints handling skills
  • Networking & relationship building
  • Communication
  • Flexibility and adaptability
  • Drive for achievement/results
  • Problem Solving
  • Work Discipline
  • Planning & Organising skills
  • Team Leading Influencing
  • Organization and business awareness
  • Understanding of the Regional Sales and Business Development functionalities and working relationships.
  • Research skills
  • Analytical and integrative thinking
  • Negotiation & Persuasion skills 
  • Customer Segmentation & Profiling skills
  • Report Writing
  • Relationship Management Skills
  • Knowledge of the full range of Etisalat products and services portfolio.
  • Market & Competitors knowledge
  • Ability to build business cases
  • Lateral Coordination
  • Statistical analysis skills