Manager.Teen Segment Job Vacancy At Etisalat,Lagos- Nigeria

Etisalat Nigeria

Job Title Manager.Teen Segment
Location Lagos,NG
Job Summary
  • To create sustainable, profitable, market volume and value growth for the Youth (teen) segment of the Consumer Market.
  • To assist and support the Head – Youth Segment in the implementation of strategies to achieve agreed business objectivesi.e. develop and execute innovative approaches to capture the Teen segment
Principal Functions
  • Proposes consumer segment strategies to ensure that adequate plans and forecasts are made to meet the teen segment requirements
  • Analyses, forecasts and understands the teen segment needs, segment size, trends, profitability etc. of the assigned consumer segment
  • Develop promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
  • Requests relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales.
  • Identify, review and monitor demographic profiles of the Teen segment customers.
  • Ensure Teens segment marketing strategies based on clear value proposition that is aligned to the Etisalat Value proposition.
  • Identify opportunities and leverage Etisalat and TEENS segment value proposition to take advantage of such opportunities
  • Monitor execution of Teens and emerging market strategy against specifications.
  • Evaluate new opportunities for expansion and revenue growth.
  • Provide delivery and performance tracking support to Head, Youth Market Segment.
  • Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements
  • Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
  • Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
  • Other duties as assigned by line manager but within the scope of this job role.
Educational Requirements
  • Bachelor’s degree in Marketing, Socials Sciences or any relevant field.
  • Relevant professional certifications and an MA/MBA will be an added advantage
Experience,Skills & Competencies
  • 6 – 8 years consumer focused marketing experience in Telecoms, FMCG (Segmenting and profiling), Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
  • Cross cultural understanding
  • Customer Focus and complaints handling skills
  • Networking & relationship building
  • Communication
  • Flexibility and adaptability
  • Drive for achievement/results
  • Problem Solving
  • Work Discipline
  • Planning & Organising skills
  • Team Leading Influencing
  • Organization and business Awareness
  • Understanding of the Regional Sales and Business Development functionalities and working relationships.
  • Research skills
  • Analytical and integrative thinking
  • Negotiation & Persuasion skills 
  • Customer Segmentation & Profiling skills
  • Report Writing
  • Relationship Management Skills
  • Knowledge of the full range of Etisalat products and services portfolio.
  • Market & Competitors knowledge
  • Ability to build business cases
  • Lateral Coordination
  • Statistical analysis skills