Gblcareers

• To create sustainable, profitable, market volume and value growth for the Youth (teen) segment of the Consumer Market.
• To assist and support the Head – Youth Segment in the implementation of strategies to achieve agreed business objectivesi.e. develop and execute innovative approaches to capture the Teen segment

• Proposes consumer segment strategies to ensure that adequate plans and forecasts are made to meet the teen segment requirements
• Analyses, forecasts and understands the teen segment needs, segment size, trends, profitability etc. of the assigned consumer segment
• Develop promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
• Requests relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales.
• Identify, review and monitor demographic profiles of the Teen segment customers.
• Ensure Teens segment marketing strategies based on clear value proposition that is aligned to the Etisalat Value proposition.
• Identify opportunities and leverage Etisalat and TEENS segment value proposition to take advantage of such opportunities
• Monitor execution of Teens and emerging market strategy against specifications.
• Evaluate new opportunities for expansion and revenue growth.
• Provide delivery and performance tracking support to Head, Youth Market Segment.
• Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements
• Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
• Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
• Other duties as assigned by line manager but within the scope of this job role.

• Bachelor’s degree in Marketing, Socials Sciences or any relevant field.
• Relevant professional certifications and an MA/MBA will be an added advantage

• 6 – 8 years consumer focused marketing experience in Telecoms, FMCG (Segmenting and profiling), Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
• Cross cultural understanding
• Customer Focus and complaints handling skills
• Networking & relationship building
• Communication
• Flexibility and adaptability
• Drive for achievement/results
• Problem Solving
• Work Discipline
• Planning & Organising skills
• Team Leading Influencing
• Organization and business Awareness
• Understanding of the Regional Sales and Business Development functionalities and working relationships.
• Research skills
• Analytical and integrative thinking
• Negotiation & Persuasion skills 
• Customer Segmentation & Profiling skills
• Report Writing
• Relationship Management Skills
• Knowledge of the full range of Etisalat products and services portfolio.
• Market & Competitors knowledge
• Ability to build business cases
• Lateral Coordination
• Statistical analysis skills

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