Dan Royal Job/Vacancies

Lafarge Group, is a multinational and leading player in the building industry. We are looking for experienced t intelligent and highly motivated individuals to fill the following positions:Marketing Director Ref n°123

Division : Cement   
Company : LBMHE  
Location : Algiers , Algeria
JOB DESCRIPTION
Anticipate and influence market trends, build competitive advantages and generate the best value propositions to customers to maximize BU profit in a sustainable way
Enhance the development of a customer oriented mindset and organisation within the BU

Adjust/implement Division segmentation criteria and ensure consistency of market segmentation

Identify critical market trends and assess their potential impact on BU business

In cooperation with Sales, ensure regular active listening to and acute understanding of customers

Contribute to the definition of BU business objectives; consequently define the Marketing strategy, conveying Division’s guidelines, and ensure its effective implementation

In cooperation with Sales,

- Identify and rank profitable market segments

Define and implement local branding policy in line with Group’s and Division’s guidelines

Assess the value for the customers of the range of products/systems/services and propose appropriate adjustments of products/systems/services range

Lead the design of the value proposition per segment (products, systems, services, partnerships, distribution/delivery, pricing, branding, communication, etc.) and monitor its implementation

Research and follow-up new business opportunities

Participate in the relationship with key market players (professional unions and associations, specifiers, other decision makers)

Actively participate in the 4 key stages of the BU management cycle : Strategic Review, Performance Plan, O&HR Review, Budget, and lead the implementation of the marketing actions

Develop/implement market intelligence methods and tools

Design, communicate and implement BU Marketing plans

Impulse the process to trigger sales actions and challenge Sales plans

Ensure that customer satisfaction and loyalty are regularly and properly measured and analysed; validate action plans to improve them and monitor results

Assess and select external marketing partners (communication/ market research agencies, etc.)

Measure and improve the performance of the Marketing function

Provide guidelines for consistent marketing communications (Marketing documents, Advertising/ promotional materials and events etc.)

- Strategy for business development

- LCR, Division Product Development Committee, Technical Centre for product

innovation

- Operations for product quality and product range improvement

- Information Systems to improve marketing & sales support systems

- Finance for margin analysis

Participate in the Division’s Marketing & Sales Network

Propose improvement of BU organisation (commercial, operational, etc) to meet marketing strategy

Adjust the Marketing organisation (headcount, working processes, resources allocation, etc) to optimise its effectiveness and efficiency

Manage the Marketing teams under his/her responsibility

In cooperation with HR and Marketing Division Centre, ensures the recruitment, compensation, competency and career development of the Marketing personal

Contribute to the development of market and customer knowledge in the other functions of the BU

Propose and participate in actions to develop sales force effectiveness (e.g. product knowledge training)

JOB PROFILE

/ Training :

High deploma in Commerce/Marketing or Business Administration
 
  / Professional experience :
 
Minimum 12 years experience in marketing

•Indepth understanding of Relationship Management

•Sound knowledge of Business Skills & Understanding

•Expert knowledge in Data Analysis

•Good knowledge of construction industry structures & patterns.

•Knowledge of marketing communication & brand health assessment techniques
 
  / Other :  Full-time job
Apply for this Job


MIDDLE  EAST VACANCIES AT ORASCOM/LAFARGE