The Commission of the Economic Community of West African states (ECOWAS) a
regional organization with its headquarters in Abuja, Nigerian, seeks to recruit
qualified, capable and result oriented Communication/Mobilisation Agency
(Consultant) to coordinate
and operationalise the ECOWAS Private Sector Award
for Entrepreneurship and Innovation
A. THE CONSULTANT
The consultant would be a registered company in a Member State of ECOWAS
engaged in Marketing, Communication and Events management with at least 5
(five) years experience and capacity to produce materials/reports in at least two
of the ECOWAS official languages – English, French and Portuguese.
Experience in Entrepreneurship and business development will be an added an
advantage
B. ECOWAS PRIVATE SECTOR AWARD FOR ENTREPRENEURSHIP AND
INNOVATION (EPSAP)
1. BACKGROUND INFORMATION
The promotion of entrepreneurship, innovation and inventiveness, particularly
through Small and Medium Enterprises (SMEs), in developing mixed market
economies like ours has been accepted as a basic component in the overall
strategy for attaining higher levels of resource employment, poverty alleviation
and development. Indeed, the experiences of developed countries like the United
2
States, France, the United Kingdom, etc; ‘emerging market economies’ like China
and the Asian countries which adopted the private enterprise model have
confirmed the effectiveness of this strategy. Contemporary international
phenomena like globalization and liberalization, NEPAD and the Millennium
Development Goals, the Fight against Poverty, and the envisaged Economic
Partnership Agreement (EPA) with the European Union, etc have further
underscored the need to emphasize entrepreneurship and innovation in all forms.
Within the context of regional integration, this strategy can also promote regional
competitiveness and a balanced integration into the global economy.
Strong partnership between government and the private sector in our economy
can create the enabling investment climate and a capitalist class, which can
compliment and provide synergies to government initiatives. This partnership has
become urgent now because of the increasing insufficiency of public funds
available for development due to shrinking revenue bases and donor fatigue (now
donors give more prominence to projects/programmes having a higher
sustainability index. Besides, the growing complexities of contemporary societal
development and the challenges of daily subsistence for the population can be
better managed in partnership with all stakeholders, especially the private sector
by laying more emphasis on technology and adaptation of concepts, creativity and
innovation.
Unfortunately, until very recent times, the promotion of entrepreneurship and
innovation has not been given sufficient attention by development actors in the
ECOWAS region.
Existing entrepreneurs including outstanding ones and facilitators are not
celebrated nor adequately engaged as change agents in our economy, while new
and potential ones are not even recognized let alone nurtured. The end result is
regional economies that are over politicized and with lopsided development as
proven and ambitious entrepreneurs abandon business and seek vent in politics
to showcase themselves and their contributions to development, while the
growth of new and potential entrepreneurs and innovators are either stultified or
stifled outright. This scenario thus perpetuates the vicious circle of poverty in our
region and the EPSA Program has been initiated to contribute to the reversal of
this scenario.
The ECOWAS Commission (through the Private Sector Directorate) is the lead
agent for the EPSAP. Each year, a number of Champions ‐ EPSA Patrons ‐ will be
appointed to promote the years’ program across the region and beyond, with the
support of a lead regional marketing agent. Other partners will include Members
States, business groups/associations, NGOs and development partners.
3
2. OBJECTIVE
The EPSA seeks to strengthen and celebrate private enterprise and innovation to
grow the population of entrepreneurs and enhance the capacity of the private
sector to partner with the other sectors and fulfill its role as the engine of growth.
The program covers all potential and existing business operators and operations
including primary, secondary and tertiary levels. Supporting institutions like
government agencies, business development and financial institutions are also
covered.
3. PURPOSE
The Specific purposes of the EPSAP include the following:
3.1. Stimulate and promote outstanding business activities, proposals and
innovations ‐ Entrepreneurship ‐ with clear and significant impact on
poverty alleviation and employment generation in two or more
Member States;
3.2. Celebrate the promoter(s) of outstanding business activities, proposals and
innovations with clear and significant impact on poverty alleviation in
two or more Member States, and raise the status of entrepreneurs and
innovators;
3.3. Enhance relations between innovators and business to facilitate the
commercialization of innovations;
3.4. Eliminate psychological, physical, institutional and other such barriers
against innovative tendencies and entrepreneurship and promote the
culture of free enterprise and innovation in the region;
3.5. Contribute to the proliferation of sustainable business enterprises and
marketable innovations in Member States;
3.6. Encourage national and regional structures including private sector
institutions and NGOs to engage in the promotion of entrepreneurship and
innovation.
4. CATEGORIES OF AWARDS AND PRIZES
4.1. The awards will be in three categories ‐ Outstanding Service,
Project/innovation and ECOWAS President’s award.
4
4.1.1. Outstanding Service Award:
This award will go to celebrate practicing business people, institutions or business
promoters (institutions/persons) who have consistently over a period not less
than 10 years (or not more that 5 years in the case of young entrepreneurs) made
clear outstanding, measurable and verifiable contributions to the promotion of
business, creation of employment/wealth and reducing poverty in two or more
Member States through the provision of a service, product or the building of
strategic institutions/groups.
It will take the form of a Certificate, a Plague, sponsored citation in an
international media and a token financial package. They include the following:
4.1.1.1. ECOWAS Business man of the year
4.1.1.2. ECOWAS Business woman of the year
4.1.1.3. ECOWAS Indigenous Company of the year
4.1.1.4. ECOWAS Employment generating Company of the year
4.1.1.5. ECOWAS Young Entrepreneur of the year
4.1.1.6. ECOWAS Business Facilitator of the year
4.1.1.7. ECOWAS Financial Service Company of the year
4.1.2. Project/innovation Award:
This award will go to promoters or innovators/inventors of proposed or existing
projects/businesses and innovations/inventions that are either making or have
the feasibility to make clear, outstanding, measurable and verifiable contributions
to the promotion of business, creation of employment/wealth and reduction of
poverty in two or more Member States through the provision of a service, product
or the building of strategic institutions/groups.
It would take the form of a Certificate, a Plague, sponsored citation in a regional
media and an appropriate financial package coupled with the relevant technical
support to attain sustainable implementation of the project/business or proposal.
They include the following:
4.1.2.1. ECOWAS Feasibility project of the year
4.1.2.2. ECOWAS Agricultural business of the year
4.1.2.3. ECOWAS Tourism Company of the year
4.1.3. ECOWAS President’s Award:
Whenever an individual or institution has qualified for the above awards at the
same time or made extra‐ordinary contribution to private sector development in
the ECOWAS region, he will be celebrated with the ECOWAS President’s Award.
5
5. BENEFICIARIES OF THE PROJECT
1) ECOWAS Member States ‐ Will become more encouraged in
entrepreneurship promotion.
2) ECOWAS Commission ‐ Would have succeeded in creating a culture of
entrepreneurship in member states.
3) ECOWAS Private Sector ‐ Increases in businesses and commercialized
innovations. More encouragement and support to entrepreneurs as
a class.
4) ECOWAS Citizens ‐ Social and economical gains as investment inflows
increase to the region.
6. SCOPE OF THE WORK/METHODOLOGY
The work and method of the consultant is expected to cover the following:
i) a dynamic and positive publicity and marketing effort for the EPSAP
and the ECOWAS Commission in member states;
ii) Recommendation of a pragmatic procedure for the identification of
winners with due regard to similar ECOWAS procedures;
iii) Implementation of an effective modality to mobilize the
citizenry/relevant institutions and ensure their participation in the
competition;
iv Mobilisation of sponsors
v) Contribution to the selection of genuine winners at the regional
level;
vi )Organization of the award ceremony in collaboration with the
ECOWAS Commission, and
vii) Implementation of the awards.
The consultant shall agree on a more detailed plan with the
ECOWAS Commission seven days after their appointment
6
REMUNERATION
This shall be a negotiated financial package in the form of cash payments and
commissions.
SUBMISSION OF CANDIDATURES
Qualified Communication agencies should submit their applications along with a
detailed Curriculum Vitae (CV) including telephone numbers, e‐mail and contact
addresses, as well as copies of credentials to the following address:
The President
ECOWAS Commission
Attention: Director of Human Resources
101 Yakubu Gowon Crescent,
P.M.B 401, Garki
Abuja, Nigeria
Fax: +234 (9) 314 7646 – 234 (9) 314 3005
E‐mail: [email protected]
Interested communications agencies may also visit the ECOWAS website:
www.ecowas.int
The deadline for the submission of candidatures is Friday , 20th November, 2009
at exactly 17h 00.
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