Dan Royal Job/Vacancies

* Maximize customer value through the design of new P&S, pricing, marcom, promotions & targeted campaigns for the Consumer segment.
Main Duties & Responsibilities:

Key responsibilities:
Design Marketing plan in terms of campaigns and P&S for the Consumer segment (High Value and Mass Market groups)


Support and PMO campaign and P&S implementation (conducted by P&S) assisting the implementation process with content related information and ensuring implementation follows designed concept

Collect cross-functional business requirements and feedback for new developments

Develop full ownership of the Consumer segment through a comprehensive understanding of the Consumer segment, leveraging support of the Business Intelligence Unit when necessary
Maintain and update Consumer segmentation (High Value and Mass Market) - reassess as necessary

Perform idea challenge/ screening/ filtering and validation of potential initiatives suggested by the Consumer segment teams before final delivery and approval by marketing director


Manage the deployment of VBM practice contributing for the optimization of the customer experience in terms of campaigns and customer touch points - included cross- and up-sell activities, acquisition promotions and save team initiatives

Manage all relevant aspects of the Consumer segment that can affect the value proposition of the segment - ensure retro-feeding from Sales to develop/improve value proposition


Ensure the commercial tracking (commercial KPIs) of the P&S and campaigns launched and share the feedback with the required parties


Monitor segment performance and report to the Marketing Director

Monitor budget control of the different segments to ensure profitability
Key Result Area
Manage the creation, delivery, and implementation of the Consumer segment strategy to achieve set targets


* Total Subscribers - per identified sub-segment (mass market and high value for now)

* Subscribers per product - prepaid and postpaid

* Revenues

* MoU

* ARPU

* Churn
Gross margin per segment/product

Competencies & Qualifications:
* Relevant experience and qualification
Note: you will be required to attach the following:

1. Resume/CV
 

Business Unit: Zain Nigeria Division: Marketing

Location: Nigeria - Lagos Closing Date: 05-May-2010
 
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